Question
Producing a mail pack with shipping box to send to potential customers. This is an informative mailing with a chocolate bar as a small gift.
Target
Sending a direct mail as a catchy introduction to potential customers to open the conversation about the product offered by Bloxs.
Approach
For this business-to-business mailing, we chose to create a letterbox box that contains all the information. Both on the box itself and on the contents. The box automatically ensures high attention value, which is desired for this mailing. The contents of the box include a letter, business card of the account manager and personalised chocolate bar.
About the project
A smart mailing for longer buying process
An important factor in this business-to-business mailing is its high attention value and retention function. Bloxs’ software package requires a well-considered decision-making process, which is why our mailing is designed to stand out and stay there. The letterbox box, complete with all necessary information, ensures long-term retention. In addition, as a small gift, the chocolate bar is a nice conversation opener for Bloxs’ account managers.
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