Question
Setting up a festive dm for Holland Casino's Mystery Box campaign.
Target
Reward regular customers for their loyalty. With a unique QR code, they get free game credit.
Approach
The existing customer base was used for this direct mail campaign. The selection was done on visit behaviour, in order to filter the regular customers.
About the project
A present through the mail
To reward Holland Casino’s regular customers around the holidays, the Mystery box campaign has been launched. This loyalty campaign is a real gift for the recipient. This is not only directly reflected in the design of the dm, but also in the reward given away with the unique QR code. Using a hatch card, you open the present and have the code scanned at a Holland Casino branch. With a response rate of over 12%, this was a successful dm campaign.
*Wat kost gokken jou? Stop op tijd.
Ontdek de impact van direct mailing
Want to suprise your
your target audience with
DM? Let’s talk!
Customer cases
View more
Let's talk!
Starten met jouw project?
7-A, Oslohaven 7a
1448 KH Purmerend
Routebeschrijvings link
0299 469 400
info@hetdmbureau.nl
"*" indicates required fields