Question
Creating a chance card for Hoogvliet customers. This chance card will be given with every €10 spent.
Target
Getting customers to play along with the Hoogvliet's chance cards.
Approach
Hoogvliet's full-colour chance cards contain cards with around 100 different offers that you will discover behind the hatch. Each card also contains a unique code that allows the customer to play along for different prizes.
About the project
Large-scale production
This traditional Promotional Paper Product was given away in-store to Hoogvliet’s customers. For the ‘Hoogvliet treats’ campaign, offers were given away and customers could use a unique code to play for prizes in cooperation with the Postcode Lottery. This project involved a lot of behind-the-scenes work; with a print run of 6 million, and images to be printed randomly throughout the production, this was a logistical operation. For this, the machine was programmed correctly to run this random production and all images were printed in full colour.
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7-A, Oslohaven 7a
1448 KH Purmerend
Routebeschrijvings link
0299 469 400
info@hetdmbureau.nl
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