Question
Klaver Makelaardij called in Het DM Bureau to develop a targeted direct mail campaign within their working area of North-Holland. The question: how do we reach potential sellers with a strong message that encourages action?
Target
The aim of this direct mailing was to activate homeowners for a no-obligation consultation on the current house value. Klaver Makelaardij thus wanted to get in touch with homeowners who might be considering selling their property.
Approach
Based on smart data analysis, we selected households with specific characteristics: houses for sale that have been owned for five years or more, with a plot size of at least 750 m² and within a certain house value class. This target group received an A4 letter with a full-color printed reverse side showing a selection from Klaver Makelaardij's housing offer. The letter was sent in a C5 envelope in the recognisable company style, for a consistent and professional appearance. This data-driven and visually appealing direct mail increased visibility and response within Klaver Makelaardij's target group in North-Holland.
About the project
From data to dialogue
Klaver Makelaardij took a proactive approach: a targeted direct mail campaign designed to reach exactly those homeowners who are open to taking the next step. No mass distribution, but a smart selection based on relevant residential data. With a personal message, an attractive design and a clear call-to-action, Klaver managed to start the conversation via the letterbox. That turned out to be exactly the right move to get in touch with potential sellers in North-Holland.
Ontdek de impact van direct mailing
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