Question
Ouwehands Zoo wanted to reach HR departments in the region with their business offering. They engaged Het DM Bureau to create a striking direct mail campaign.
Target
The campaign aimed to generate corporate bookings for group activities at Ouwehands Zoo. By inspiring HR professionals with an atmospheric invitation, Ouwehands Zoo wanted to draw attention to their corporate offerings and attract new leads.
Approach
Het DM Bureau was responsible for the data selection, production, and dispatch of the mailing. Based on smart segmentation, Het DM Bureau selected medium-sized to large companies within the region. The message was sent as an A4 letter in a full-colour C5 envelope, printed with recognizable images of Ouwehands Zoo. This visual recognition ensured immediate attention value on the doormat. The letter provided additional information about business opportunities. Via a QR code, recipients could contact the sales department of Ouwehands Zoo directly.
About the project
The Direct Mail was part of a targeted campaign to further expand the business segment of Ouwehands Zoo. Through a carefully selected target group and a visually distinctive mailing, the needs of HR departments were effectively addressed.
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