Question
Quatt wanted something unique: a Direct Mail that looks like their own hybrid heat pump. We were asked to bring that idea to life.
Target
With the prospect of the ISDE subsidy disappearing in 2026, Quatt wanted to activate their target audience to schedule a no-obligation consultation before the end of 2025. An urgent message that calls for a striking and effective form of communication.
Approach
We developed a wrap-fold self-mailer in the shape of Quatt's hybrid heat pump. To further enhance the visual effect, we used cold foil. This gave the mailing the recognizable chrome color of the heat pump. A surprising and relevant Direct Mail with high attention value that immediately stands out and sparks curiosity.
About the project
Surprising shape, perfect timing
This direct mail campaign was strategically deployed at the end of the year, precisely when the urgency surrounding the subsidy scheme was greatest. With striking design, a clear message, and a strong call to action, this direct mail campaign effectively reached the target audience. Recipients were directly addressed regarding the benefits of a no-obligation consultation before the subsidy expired.
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1448 KH Purmerend
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0299 469 400
info@hetdmbureau.nl
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