Question
Quatt engaged The DM Bureau to develop three impactful direct mail campaigns. Two of these mailings were deployed as A/B tests, aimed at making the most of personalisation and design using data-driven marketing.
Target
The campaign had two clear objectives. First: to reactivate leads who previously requested a quote but then did not respond. Second: to increase the number of registrations for the heat pump collective, a sustainable step for the future.
Approach
The DM Bureau developed three direct mail variants. Two versions consisted of an extended A4 letter with a coupon, both highly personalised and based on customer data. The third variant was a regular A4 letter with a broader, general message that made less use of data. All mailings were sent in a neutral C5 envelope with window, making the call-to-action clearly visible even before opening. This combination of personalisation, smart formatting and physical impact made this direct mail campaign by Quatt a powerful example of effective offline customer communication.
About the project
Data-driven marketing
Getting the recipient excited about a heat pump collective? Quatt knows how to do that. With personalised direct mailings, cleverly constructed on the basis of customer data, they found exactly the right tone and timing. With A/B testing and smart design, they optimally anticipated the recipient’s needs. The result: effective, physical customer communication with lasting impact.
Ontdek de impact van direct mailing
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