Question
Het DM Bureau was asked by Upfront to print a paper newspaper and to package and ship it in a sustainable manner.
Target
In an era of online and short-form content, Upfront wanted to engage their community in a distinctive way and create a moment of calm for them. Away from the screen, with a focus on depth.
Approach
Het DM Bureau handled the printing, sustainable packaging, and mailing of the newspaper. Packaged in a personalized paper wrap, this eye-catching mailing landed on the doormats of the target audience.
About the project
Tangible stories in a digital world
Creating an offline moment of attention in an online world? Upfront knew exactly how to truly touch their community. In a world full of speed and short-form content, they opted for a print newspaper with space for their own story and vision.
The newspapers were printed and packaged in a Biosiel, a sustainable packaging made of 100% recyclable, FSC-certified paper.
A tangible expression that stands out, stays put, and gets read. The result: a brand story that lives, grows, and connects.
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