Question
Set up a DM in the form of a creative Christmas card for the holidays, with a discount code for Holiday Auctions.
Target
Win-back campaign to encourage dormant customers and customers who have bought recently to buy again.
Approach
An a5 postcard with a hatch, shaped like a gift, was chosen. This gamification ensures high attention value.
About the project
Christmas card with a twist
Commissioned by Talpa, we were asked to create a festive Christmas card for Holiday Auctions. Through the hatch card, the recipient could actually open a present. With a unique QR code, recipients could get a discount on their next purchase, and that caught on! With a response rate of almost 4%, of which a significant proportion also placed a second order, this win-back campaign was successful.
Ontdek de impact van direct mailing
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