Question
Create a direct mail campaign that caters to Easter and attracts new participants.
Target
Creating the highest possible attention value by giving away prize money, and creatively designing the direct mail with a clear call to action
Approach
This striking self-mailer is characterised by its unique shape and colour, which immediately attracts attention as soon as it lands on the doormat. With a clear message that makes you curious about what can be found inside, the mailing invites you to open the envelope. This original concept has proven itself several times in other direct mail campaigns. For this occasion, the mailing is designed as an egg, but the concept can be applied in all kinds of possible shapes.
About the project
A surprise inside and out
A unique surprise for Easter: Break open the golden egg and discover… Once opened, the recipient is greeted with a letter, which also includes a scratch element to encourage further engagement – with this, the recipient has a chance to win the prize money. In addition, the mailing offers the opportunity to sign up directly for the Friends Lottery; the registration form can easily be returned using the enclosed return envelope.
Ontdek de impact van direct mailing
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