– Effective mailing
Composition of direct mail
The best composition of your direct mail
We all know the AIDA model for constructing persuasive text that incites action. But you don't have an effective Direct Mail with just a strong text. After all, your (future) customer has to open that envelope first. In the most successful Direct Mail campaigns, the various aspects of the mailing fit together seamlessly and reinforce each other. The best composition of a Direct Mail is achieved when image, design, message, tone of voice, timing and offer come together in the right way. At The DM Bureau, we also speak of a mini-event that precisely conveys the experience of your organisation, product or service.
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address acquisition
Dataselection
We know that correct address selection is crucial. A mailpack must ultimately end up with an interested recipient. We may have come up with the perfect concept, but if the addressees are not correct, a campaign falls flat.
When prospecting, therefore, acquiring the right external addresses is a determining factor for the success of your Direct Mail campaign. Again, "Rubish in is Rubish out". To avoid this, we can take care of recruiting the right addresses. This can include:
Business to Consumer:
- Postal code, house number
- Social and demographic data
- Type of dwelling
- Family composition
- Age
- Geography
- Interest
Business to Business
- Postal code, house number
- Function and function groups
- Company size
- Industry
- Geography
A strong concept
The foundation for building your Direct Mail
For an effective and distinctive Direct Mail campaign, we at Het DM Bureau work closely with you, the client. After all, you have the knowledge of your organisation, the product and the target group. What does your organisation want to achieve with the Direct Mail campaign and what do you want to convey? That is where the basis for the campaign concept lies. With a strong concept, the recipient of the mail piece can see from the doormat, so to speak, who it comes from.
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Making your message
visually appealing ? Let's talk!
Customer cases