Direct mail example

The better a Direct Mail is tailored to the recipient, the higher the response rate. Besides the right address selection, relevance is the key word for both design, message and timing. First of all, your mailing should stand out. Even though less mail is sent these days, your Direct Mail is probably not the only piece of mail on the doormat. So choose an eye-catching shape and look that suits your product or the service you provide.

This is followed by a catchy message. And that is always a message the recipient is waiting for. A nice and appropriate offer that is commensurate with the product you are selling. Send your mailing at a relevant time. For instance, gardening tools are mostly bought in spring and school supplies at the end of the summer holidays. As a final tip, combine online and offline resources to maximise the response to your mailing. An online reminder can give your physical Direct Mail an extra boost.