– Create impact
Direct mail
When choosing a direct mail, there are several options to surprise your target audience with your message. Do you opt for a standard letter or card? Or a mail pack?
With an average lifespan of 17 days and high attention value, direct mail makes all the difference. Personal, physical mail is still rated higher than an e-mail. Your message is better read and sticks. A great opportunity to stand out and leave a good (first) impression.
Why it works
Discover the impact of a direct mail campaign. The attention a DM attracts ensures impact and high performance. For instance, a DM is read on average longer than an e-mail, increasing its attention value and ultimate response rate. With an average reading time of 2.2 minutes, a DM attracts attention.
As part of your marketing mix, using direct mail also has a very strong effect. It is a perfect complement to your online campaign. Using a DM during a campaign increases the recipient's trust in your message. With an average conversion rate of 17%, you are guaranteed to make extra impact.
This is how you attract attention
Whereas campaigns often focus on the achieved reach, it is more interesting to look at the effectiveness and the attention your message has drawn. By using direct mail marketing in the right way, we know exactly when you should share your message, in what way and with which target group. Have you opted for a reactivation or cross- & upsell campaign? We will help you on your way!
At Het DM Bureau, our experts will take care of everything for you from start to finish. We research the right addresses and form the target group for your message. When designing the DM, we focus on the response and conversion you want to achieve (promotional marketing). We make sure the look and feel fits the story perfectly and thus gets the attention it deserves.
A small gift
With a DM you have endless creative possibilities. Shape, colour and content, we make sure it all fits. Want to really stand out with a direct mail? Do it with a mailpack. You send a letterbox package that the recipient receives through the letterbox, as it were, like a small gift. Something that immediately stands out on the doormat and encourages the recipient to act – to unpack it.
The direct action increases the attention value of your DM. In addition, the DM has a long lifespan and often remains lying around for a while, people take another look at it, and they are more likely to take action than when receiving an e-mail. In short, with a mailpack you really get to open your presents.
Measurable results
Using DM successfully?
Looking for a suitable solution, no-obligation advice or more information? Our team is ready to help you.
We would be happy to visit you for a cup of coffee to brainstorm about your future project.
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