Direct mail is powerful, and with a few clever tricks, it can be even more powerful. At Het DM Bureau, we have developed a comprehensive checklist of proven techniques that will make your message stand out and encourage action.
We have more than enough, but here are four of our tips to get you started.
1. Make it personal
A letter that simply starts with ‘Dear Sir/Madam’ will quickly end up in the bin. Address your recipient by name or location, such as ‘Dear Amsterdammer,’ and your message will immediately feel more relevant and personal.
2. Ensure a clear call to action
Don’t say ‘Click here for more information’. Say: ‘Request your free trial pack today’. A clear, simple step significantly increases the chance of action.
3. Create urgency
An action without a deadline is easy to forget. Use scarcity: ‘Only valid this week’ or ‘Only 25 places left’. Urgency encourages quick action.
4. Use a PS – yes, really!
The PS line is read remarkably often. It’s perfect for repeating your message once more in a short and powerful way, for example: ‘PS: Don’t forget – this offer expires on 30 April!’
Would you like to receive more tips or work together on a successful direct mail campaign? We are happy to help you – personally, creatively and with a focus on results.
Get in touch with us and discover the rest of the checklist.