When a recipient responds to a Direct Mail by sending the enclosed reply card or, for example, calling the telephone number mentioned in the direct mail, we speak of response to a Direct Mail. It may also be that someone responds to a digital action, such as a recruiting e-mail. If a purchase is made with or after this response, this is referred to as a conversion. Response and conversion are expressed as a percentage of the total circulation of a Direct Mail or e-mail campaign.
Languages