Direct Mail is used as a communication channel in direct marketing. The aim of direct marketing is to pursue direct and structural communication and relationship with the customer. Direct Mail can be used as a communication channel for this purpose. Direct Mail is an addressed item of mail, a physical message to the recipient. It can be an envelope, shipping box or any other item that can be sent by post. It contains at least a name, address and place of residence of the addressee.
With physical Direct Mail, unlike digital mail, you can convey more emotion to your target group through different types of paper, printing, layouts, creative shapes and formats. The recipient really has something in their hands. You can surprise your target group with direct mail in the form of a gift or make a mail pack so attractive that it will be opened and read. The content can be made “exciting” with various direct marketing tricks, such as a cardboard thickening pass or a hatch with a hidden message behind it.
Kuiper & Ten Klei, ‘Het DM Bureau’, therefore talks about the power of the letterbox and sees a unique opportunity in this digital age to reach your target audience and spur them into action.