An insert is a separate leaflet enclosed with a newspaper or magazine. A good target group profile can be linked to a particular newspaper or magazine so that your message reaches the right audience. The insert is not personalised and is usually a two-page card, but can also consist of several pages. A unique (wincode) on the insert, possibly with a scratch coating over the code, contributes to a higher response rate. It makes the insert more unique. It is a relatively inexpensive way to acquire new prospects or customers.
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