A common component in marketing is a company-initiated telephone approach to a customer or lead. By sharing valuable information about a product or service, an attempt is made to persuade the customer to make a purchase. In the case of a new lead, it is considered whether it qualifies as a prospect. As part of the customer journey, the relationship with the customer can be further developed through Direct Mail. Product information and actions can be used to entice the prospect to make a first purchase. The customer then rises one level higher in the customer pyramid, to the ‘customer’ level.
Languages