The power of the letterbox

Online Retailers magazine published an article entitled: ‘The power of the letterbox’. This article argues that it is increasingly difficult for retailers to grab consumers’ attention online. The media landscape is highly fragmented with dozens of different channels online alone. One channel that does grab that attention is direct mail. In this article, Niels Debets of the DM agency clearly explains why this offline channel still works fine in the digital world.Check out the whole article here.