Paper is not just a medium for your message. It is your first impression. The feel, the look, the weight, everything counts in how your direct mail is perceived. But where do you start?
What suits your message?
Do you want a classic look, something natural or sleek and professional? Paper comes in countless types and styles. Rough or smooth, thick or thin, traditional or high-end. And that’s not even mentioning the finish. Your choice determines how your brand comes across and whether your message hits home.
Weight: small difference, big impact
In addition to the appearance of your direct mail, it is also important to consider its weight. The higher the gram weight, the thicker and heavier the paper. Postage rates are partly based on weight. The difference between 19 and 21 grams may seem small, but with large print runs, it can make a significant difference in postage costs. So we not only pay attention to appearance, but also to costs.
Sustainable and effective
More and more brands want their direct mail to reflect their values in their choice of paper. FSC® or PEFC™ certified paper, recycled materials, environmentally friendly inks or even a biodegradable window. We are happy to advise you in this area too.
Want to see, feel, compare?
We don’t give standard advice, but a proposal that fits your brand, target group and objectives. With smart combinations, we turn your direct mail into something that sticks.
Would you like to know more about paper selection? Make an appointment for an inspiring session or call us on +31 (0)299 469 400.