You really stand out with postal mail. Online, there are endless stimuli that occupy and distract us day and sometimes even night. Your brand’s message easily gets lost in the online noise. But what if we told you that your message really does reach your target group with physical mail? The recent report ‘The Attention Advantage’ by WARC and Marketreach emphasises the unique ability of direct mail in a competitive market. Curious about the highlights? We’ll take you there.
Physical mail: a striking means of communication
Digital advertisements flash by and are often only viewed for 1-3 seconds. A waste of your message, right? Physical mail holds attention considerably longer—between 45 and 150 seconds on average. This tangible form of marketing not only lingers in the recipient’s memory, but also contributes to higher brand awareness and stronger purchase intent.
May we have your attention?
Direct mail is an effective and tangible way to reach your target group, with high involvement, impressive open and retention rates and proven cost efficiency.
- No less than 63% of recipients pay undivided attention to physical mail, partly thanks to its tangibility.
- More than 80% of envelopes are opened and 58% of the mail received is saved for later use.
- Direct mail is one of the most effective methods of reaching consumers and holding their attention.
In a world where digital communication is the norm, physical mail stands out because of its ability to attract and hold real attention. The strategic use of direct mail can not only increase brand awareness, but also boost purchase intent and loyalty. It is time to rediscover the power of physical mail and integrate it into your marketing strategy. Want to get started? Contact us directly.