{"id":1505,"date":"2021-04-01T13:05:04","date_gmt":"2021-04-01T11:05:04","guid":{"rendered":"https:\/\/hetdmbureau.nl\/kennisbank\/retention\/"},"modified":"2025-06-27T15:26:48","modified_gmt":"2025-06-27T13:26:48","slug":"retention","status":"publish","type":"kennisbank","link":"https:\/\/hetdmbureau.nl\/en\/knowledge-bank\/retention\/","title":{"rendered":"Retention"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Retention is aimed at building long-term relationships with existing customers by encouraging repeat purchases or motivating them to continue using a particular organisation&#8217;s products. Think of energy and telephony companies whose contracts expire. A special offer entices customers to renew their contract.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-1505","kennisbank","type-kennisbank","status-publish","hentry","no-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/hetdmbureau.nl\/en\/wp-json\/wp\/v2\/kennisbank\/1505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hetdmbureau.nl\/en\/wp-json\/wp\/v2\/kennisbank"}],"about":[{"href":"https:\/\/hetdmbureau.nl\/en\/wp-json\/wp\/v2\/types\/kennisbank"}],"wp:attachment":[{"href":"https:\/\/hetdmbureau.nl\/en\/wp-json\/wp\/v2\/media?parent=1505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}